Archive for the ‘Youtube’ Category

who likes commercials?
They are everywhere one might look; On TV, on billboards, on the traffic etc. This has resulted in that people are prepared to pay for avoiding commercials which is the reason Tivo:s has become popular. Most people will as a result of this assume that no one likes commercials and to have a TV commercial is a waste of money.

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The experiment has, as was told in the last post, been up and running for about a month and the results will be presented under here.

Video number 1: The 5 best sexy commercials


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“Sex sells”, this is a statement that is used in many ways both in commercials as well as in other media. A car show will always have an amount of women around the cars, why? Because they believe that sex sells. Any teenage college/high school  movies such as for example; American pie will contain more and more sexual content for each sequel. Why? Because they believe that sex sells.

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Image representing YouTube as depicted in Crun...

Image via CrunchBase

The experiment has now been up and running since the 17th of september and I will present the numbers I have gotten so far. The videos will stay up on YouTube so if you have future interest in looking into them you can find them on:

http://www.youtube.com/watch?v=O9XK47PnRsE&feature=channel_video_title
the 5 best banned car commercials

http://www.youtube.com/watch?v=wK9ZPEmRuZA&feature=channel_video_title
the 5 best car commercials

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I read an article about yet another commercial that in last-minute got canceled as the content was “to shocking for the brand” according to the buyer. They still allowed the creators to spread the video online and it went viral in matter of days.
(this is not the original video)

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YouTube has all kind of videos. Amateur made videos, viral company videos, commercials etc. It is possible to find just about anything on it and companies has tried their best to produce viral successes with different results. But with YouTube came also the possibility for average people to create their own videos. This result in that 24 hours of material is uploaded to YouTube every minute. To get an understanding how much this is it’s possible to compare it to the major networks in USA. More videos are uploaded to YouTube in 60 days, than all the 3 major networks created in 60 years. It is said that the average person spends 15 minutes on the platform each day. It is easy mathematics to understand that if it each minute is created 24 hours of material and the consumer spends 15 minutes on the site it won’t take long before your message is gone in the river of videos called YouTube.

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