Hello all.

The page on Facebook did get a shorter link today to make it easier to find.
The new and improved link is simply: http://www.facebook.com/89Perra.

Later on today I will post about the statistics from the experiment that was mentioned in the previous post.

Cheers 89Perra

I read an article about yet another commercial that in last-minute got canceled as the content was “to shocking for the brand” according to the buyer. They still allowed the creators to spread the video online and it went viral in matter of days.
(this is not the original video)

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Image representing Google as depicted in Crunc...

Image via CrunchBase

Few have missed that Google has launched their latest social media platform, Google +. Their earlier examples of Google Buzz (a social networking, microblogging and message tool integrated with G-mail) and Google wave ( it combines e-mail, direct message, wiki and social media) can be seen as failures as they were ignored or ridiculed. Google Wave is even getting removed as it didn’t give the amount of users as they where expecting.  Google’s third platform, Google Orkut, are popular in Brazil and India but they are losing their visitors there as well. So they have had three tries, why a forth?

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Facebook is one of the most popular, if not the most popular, social Media used by people in all ages all over the world. More people joins everyday and companies are following. If a company miss out to be on social medias they risk to not been seen at all by the consumer.

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An art that has existed for a long time and that is getting more and more accepted as times goes. A well placed product in a movie can make the sells go sky-high, just as a misplaced product might not get seen or even worse, make the consumer misunderstand when or where to use a product.  Also sounds from a product might sometimes work better than showing the product itself. Apple for example. They claim to never have paid for having their products in a movie and yet they are in many. To see an Apple computer with its logotype works well, but how about an I-phone? A phone is a phone and it can be hard to detect what brand it is, even though its characteristics. A way to solve this problem is to include the sound. In the movie “I love you man” Apple can be seen on many places. Everyone uses the I-phone and in order to make it noticeable and making it easier for the consumer to detect it they use the classic sounds from the phone, making it impossible to miss what phone they are using. The sounds like phone signals and “lock up the phone” sounds are frequently used.

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A few years ago two men from Sweden created a new music service. The idea was to spread music from the major record dealers to the consumer. The creators called this program Spotify. The service started with a small user group and to get access to the program you had to get invited by one of the people using the program or buy the premium account. The free version came with commercial breaks, which allowed the user to use the program for free. In writing moment there are also two paid services, one for 49kr and the other for 99kr a month. When paying for the service the commercial was removed and also extra features such as early releases and possibilities to play Spotify on a cell phone also comes with the premium accounts.
By having a big source of music and both having famous artists such as Lady Gaga, Iron Maiden and Michael Jackson they manage to attract many consumers who happily listens to commercial to get their music for free.

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YouTube has all kind of videos. Amateur made videos, viral company videos, commercials etc. It is possible to find just about anything on it and companies has tried their best to produce viral successes with different results. But with YouTube came also the possibility for average people to create their own videos. This result in that 24 hours of material is uploaded to YouTube every minute. To get an understanding how much this is it’s possible to compare it to the major networks in USA. More videos are uploaded to YouTube in 60 days, than all the 3 major networks created in 60 years. It is said that the average person spends 15 minutes on the platform each day. It is easy mathematics to understand that if it each minute is created 24 hours of material and the consumer spends 15 minutes on the site it won’t take long before your message is gone in the river of videos called YouTube.

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