commercial break sucks, right?

who likes commercials?
They are everywhere one might look; On TV, on billboards, on the traffic etc. This has resulted in that people are prepared to pay for avoiding commercials which is the reason Tivo:s has become popular. Most people will as a result of this assume that no one likes commercials and to have a TV commercial is a waste of money.

Banned? sexy? or both?

As I presented in the last post sexual videos will attract attention. The viewers will see the sexual parts of the commercials and even replay these parts before continuing. This could be seen as successful if the brand is built around these parts and therefore creates a brand or product awareness. At the same time as this  experiment took place I also launched a second banned commercials video. This was done to have something to compare with and be able to see just how effective sexual commercials are. In this post I will present these differences.

Does sex sell?

“Sex sells”, this is a statement that is used in many ways both in commercials as well as in other media. A car show will always have an amount of women around the cars, why? Because they believe that sex sells. Any teenage college/high school  movies such as for example; American pie will contain more and more sexual content for each sequel. Why? Because they believe that sex sells.

the effects of the word banned

Image via CrunchBase

The experiment has now been up and running since the 17th of september and I will present the numbers I have gotten so far. The videos will stay up on YouTube so if you have future interest in looking into them you can find them on:

http://www.youtube.com/watch?v=O9XK47PnRsE&feature=channel_video_title
the 5 best banned car commercials

http://www.youtube.com/watch?v=wK9ZPEmRuZA&feature=channel_video_title
the 5 best car commercials